{"id":12692,"date":"2025-06-12T11:26:26","date_gmt":"2025-06-11T23:26:26","guid":{"rendered":"https:\/\/nzbusiness.co.nz\/?p=12692"},"modified":"2025-06-12T11:27:23","modified_gmt":"2025-06-11T23:27:23","slug":"episode-18-crafting-luxury-with-purpose-the-deadly-ponies-story","status":"publish","type":"post","link":"https:\/\/nzbusiness.co.nz\/nzbpodcasts\/episode-18-crafting-luxury-with-purpose-the-deadly-ponies-story","title":{"rendered":"Episode 18: Crafting luxury with purpose, the Deadly Ponies story"},"content":{"rendered":"<p><strong><em>Pictured above: Liam Bowden and Lilah McDonald.<\/em><\/strong><\/p>\n<h4 data-start=\"424\" data-end=\"731\"><strong>In this season finale, Lilah McDonald sits down with Liam Bowden, the creative force behind New Zealand\u2019s iconic leather accessories brand, Deadly Ponies.<\/strong><\/h4>\n<p data-start=\"424\" data-end=\"731\">What began as a garage hobby in 2005 has evolved into an internationally recognised luxury label with sustainability at its core.<\/p>\n<p data-start=\"733\" data-end=\"1143\">Liam shares the brand\u2019s two-decade journey, from scavenging scrap leather and selling one-off pieces, to becoming net carbon zero certified and committing to being the world\u2019s most responsible handbag brand. Discover how Deadly Ponies is redefining ethical fashion through innovative design, waste reduction, low-impact freight, and circular recycling practices, all without compromising on style or quality.<\/p>\n<p data-start=\"733\" data-end=\"1143\"><iframe style=\"border: medium;\" title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/36963315\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/008080\/time-start\/00:00:00\/hide-playlist\/yes\/download\/yes\/font-color\/ffffff\" width=\"100%\" height=\"192\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 data-start=\"733\" data-end=\"1143\"><strong>Episode highlights<\/strong><\/h2>\n<ul>\n<li data-start=\"1190\" data-end=\"1272\">\n<p data-start=\"1192\" data-end=\"1272\">The origin story of Deadly Ponies \u2014 and the quirky inspiration behind the name<\/p>\n<\/li>\n<li data-start=\"1273\" data-end=\"1326\">\n<p data-start=\"1275\" data-end=\"1326\">How Liam balances aesthetics and ethics in design<\/p>\n<\/li>\n<li data-start=\"1327\" data-end=\"1402\">\n<p data-start=\"1329\" data-end=\"1402\">The challenges and opportunities of building a sustainable luxury brand<\/p>\n<\/li>\n<li data-start=\"1403\" data-end=\"1472\">\n<p data-start=\"1405\" data-end=\"1472\">Why leather\u2019s longevity can support a more circular fashion model<\/p>\n<\/li>\n<li data-start=\"1473\" data-end=\"1551\">\n<p data-start=\"1475\" data-end=\"1551\">Innovations in waste reduction, packaging, freight and supply chain ethics<\/p>\n<\/li>\n<li data-start=\"1552\" data-end=\"1617\">\n<p data-start=\"1554\" data-end=\"1617\">Deadly Ponies\u2019 recycling programme \u2014 giving old bags new life<\/p>\n<\/li>\n<li data-start=\"1618\" data-end=\"1698\">\n<p data-start=\"1620\" data-end=\"1698\">Real talk on greenwashing, and how the brand stays transparent and authentic<\/p>\n<\/li>\n<li data-start=\"1699\" data-end=\"1779\">\n<p data-start=\"1701\" data-end=\"1779\">Liam\u2019s vision for the future of leather alternatives and responsible fashion<\/p>\n<\/li>\n<\/ul>\n<blockquote><p><em data-start=\"1809\" data-end=\"1950\">&#8220;It\u2019s not just about looking good \u2014 it\u2019s about making something once, and making it right. That\u2019s how we build sustainability into luxury.&#8221;<\/em> \u2013 Liam Bowden<\/p><\/blockquote>\n<h2><strong>Get in touch<\/strong><\/h2>\n<p>Website \u2013 <strong><a href=\"https:\/\/nzbusiness.co.nz\/podcasts\" data-wpel-link=\"internal\">nzbusiness.co.nz\/podcasts<\/a><\/strong><br \/>\nInstagram \u2013 <strong><a href=\"https:\/\/www.instagram.com\/sustainablyeverafterpodcast\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\">@sustainablyeverafterpodcast<\/a><\/strong><\/p>\n<p>If you enjoyed today\u2019s episode, don\u2019t forget to rate the podcast on Spotify or leave us a\u00a0review on Apple Podcasts. That way more people can find us and learn about Sustainability!<\/p>\n<h2><strong>Find out more about about <\/strong><strong>Deadly Ponies<\/strong><\/h2>\n<p style=\"font-weight: 400;\">Website \u2013<strong>\u00a0<a href=\"https:\/\/deadlyponies.com\/\">deadlyponies.com<\/a><br \/>\n<\/strong>Facebook \u2013<strong><a href=\"https:\/\/www.facebook.com\/deadlyponies\/\">@deadlyponies<\/a><br \/>\n<\/strong>Instagram\u00a0\u2013<strong><a href=\"https:\/\/www.instagram.com\/deadlyponies\/\">@deadlyponies<\/a><\/strong><\/p>\n<hr \/>\n<p>A special thanks to sponsors of this podcast, <a href=\"https:\/\/milfordfoundation.co.nz\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\"><strong>Milford Foundation<\/strong><\/a> that is supporting education, youth and the environment to build a better tomorrow for all New Zealanders.<a href=\"https:\/\/milfordfoundation.co.nz\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"external\"><img decoding=\"async\" class=\"aligncenter wp-image-12087 size-full\" src=\"https:\/\/nzbusiness.co.nz\/wp-content\/uploads\/2025\/02\/J002157-Milford-Foundation-Horizontal-Colour-1-1.svg\" alt=\"\" width=\"330\" height=\"74\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this season finale, Lilah McDonald sits down with Liam Bowden, the creative force behind New Zealand\u2019s iconic leather accessories brand, Deadly Ponies.<\/p>\n","protected":false},"author":2,"featured_media":12693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[535,471,536],"tags":[519],"magazine":[],"class_list":["post-12692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nzbpodcasts","category-sustainability","category-sustainably-ever-after","tag-lead"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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