{"id":12800,"date":"2025-07-17T15:41:16","date_gmt":"2025-07-17T03:41:16","guid":{"rendered":"https:\/\/nzbusiness.co.nz\/?p=12800"},"modified":"2025-07-17T15:41:16","modified_gmt":"2025-07-17T03:41:16","slug":"empowering-new-zealand-smes-to-embrace-the-ai-revolution","status":"publish","type":"post","link":"https:\/\/nzbusiness.co.nz\/education-and-development\/empowering-new-zealand-smes-to-embrace-the-ai-revolution","title":{"rendered":"Empowering New Zealand SMEs to embrace the AI revolution"},"content":{"rendered":"

Pictured above: Edmundo Ortega.<\/strong><\/em><\/p>\n

Discover how Spark\u2019s AI Foundations course is equipping New Zealand\u2019s SMEs with the tools and confidence to embrace artificial intelligence, transforming productivity and competitiveness in an increasingly digital world.<\/b><\/h4>\n

Artificial Intelligence (AI) has transitioned from a futuristic novelty to an indispensable tool for businesses worldwide. However, despite its growing importance, many SMEs in New Zealand remain hesitant to adopt AI. According to a Spark New Zealand and NZIER survey, 68 percent of New Zealand SMEs have no plans to evaluate or invest in AI, citing a lack of understanding and perceived absence of value.\u00a0<\/span><\/p>\n

To bridge this gap, Spark partnered with Section, a New York-based business school, to create the\u00a0AI Foundations course, aimed at equipping business professionals with foundational AI skills.<\/p>\n

As editor of NZBusiness<\/i> magazine and a participant in the course, I had a firsthand look at how the programme empowers SMEs. Coupled with insights from\u00a0Edmundo Ortega, a leading AI consultant and one of the course instructors, it became clear that AI literacy is no longer optional \u2013 it\u2019s essential for Kiwi businesses to stay competitive.<\/p>\n

The week-long AI Foundations course was meticulously designed for accessibility, making AI concepts approachable for participants regardless of their technical expertise. The course covered practical tools and techniques, from crafting effective AI prompts to using AI for workflow improvements and task automation.<\/p>\n

One of the programme\u2019s standout features was its hands-on approach. Participants were encouraged to experiment with consumer AI tools such as ChatGPT and DALL\u00b7E, immediately applying what they learned to real-world business scenarios. For SMEs, where resources are often stretched thin, this focus on practicality and quick wins was particularly valuable.<\/p>\n

Throughout the course, Edmundo repeatedly emphasised how SMEs are uniquely positioned to benefit from AI adoption. Smaller businesses, he explained, often lack the bureaucratic inertia that slows larger organisations.<\/p>\n

\u201cIn smaller teams, decision-making is faster, and there\u2019s less resistance to change. This agility is key when adopting transformative technologies like AI,\u201d Edmundo said during a conversation I had with him on the sidelines of the course.<\/p>\n

For SMEs, Edmundo argued, AI is not about implementing grand, costly solutions but rather identifying specific, impactful use cases. For example, a consultancy firm could use AI to analyse client data more efficiently, while a construction company might employ AI-powered tools to streamline project management.<\/p>\n

\u201cJust start using the tools,\u201d he said. \u201cThe more you explore, the more you\u2019ll uncover opportunities specific to your business.\u201d<\/p>\n

One of the course\u2019s key objectives was to dispel misconceptions about AI. Many businesses still view AI as a complex and inaccessible technology reserved for tech giants. Ortega\u2019s teaching challenged this narrative, presenting AI as a tool that anyone can learn to use effectively with a little guidance.<\/p>\n

\u201cUnderstanding and using AI is no longer optional \u2013 it is essential for businesses that want to get ahead. The key is to start small. Experiment with basic tools, learn what they can do, and gradually scale up from there.\u201d<\/p>\n

He also addressed common concerns about AI, such as data privacy and potential misuse. While these challenges are real, Edmundo explained that they are manageable with proper training and awareness.<\/p>\n

In our discussion Edmundo also highlighted the importance of cultural relevance when implementing AI in New Zealand. As a bicultural nation, New Zealand has unique challenges and opportunities in integrating AI. For instance, tools that incorporate Te Reo M\u0101ori and reflect M\u0101ori cultural values could play a crucial role in making AI adoption more inclusive and relevant.<\/p>\n

\u201cThere\u2019s no technical reason why an AI tool couldn\u2019t be fine-tuned for New Zealand\u2019s unique cultural context. It\u2019s a matter of prioritising and investing in such projects to ensure AI reflects and preserves local norms and values.\u201d<\/p>\n

This vision aligns with Spark\u2019s broader goal of bringing New Zealand businesses one technology generation forward.<\/p>\n

Edmundo also shared insights from his global experience in AI consulting, painting a clear picture of what AI adoption could mean for New Zealand SMEs. Here are some of the key takeaways:<\/p>\n

1. AI as a productivity tool<\/strong><\/h2>\n

Edmundo framed AI as a productivity enhancer rather than a replacement for human labour. He cited numerous examples where AI could save time and resources for SMEs, such as automating repetitive tasks, improving customer service, and generating insights from data. \u201cThink of AI as a lubricant for your business processes. It can smooth out inefficiencies and free up your team to focus on higher-value activities.\u201d<\/p>\n

2. The importance of training<\/strong><\/h2>\n

He was emphatic about the need for structured training programmes like AI Foundations. While self-learning can work for some, formal training ensures that teams have a solid understanding of AI principles and can apply them effectively. \u201cThe more training you have, the better you\u2019ll be at identifying use cases that actually move the needle for your business,\u201d Edmundo said.<\/p>\n

3. AI\u2019s paradigm shift<\/strong><\/h2>\n

Edmundo stressed that AI represents a fundamental shift in how businesses operate. Unlike traditional software development, AI enables businesses to rethink workflows entirely, focusing on outcomes rather than processes. \u201cWith AI, it\u2019s not about automating what you already do \u2013 it\u2019s about reimagining how you could do things better.\u201d<\/p>\n

4. Challenges and cautions<\/strong><\/h2>\n

While he\u2019s optimistic about AI\u2019s potential, Edmundo also urged caution. For small businesses, the lack of internal checks and balances can sometimes lead to poor implementation. Misunderstandings about data privacy, unrealistic expectations, and improper use of AI tools are common pitfalls. \u201cThe biggest mistakes often stem from not understanding the limitations of the tools. A little training goes a long way in avoiding these issues.\u201d<\/p>\n

New Zealand faces persistent productivity challenges, ranking low among OECD nations. Ortega believes AI can play a pivotal role in addressing this issue, particularly for SMEs. However, he acknowledges that the journey begins with small steps.<\/p>\n

\u201cOnce you see what AI can do, the opportunities start to unfold,\u201d he said. \u201cThe key is to start experimenting, find one or two use cases, and build from there.\u201d<\/p>\n

Practical examples from the course included:<\/p>\n