{"id":12924,"date":"2025-09-11T13:53:34","date_gmt":"2025-09-11T01:53:34","guid":{"rendered":"https:\/\/nzbusiness.co.nz\/?p=12924"},"modified":"2025-09-11T13:53:34","modified_gmt":"2025-09-11T01:53:34","slug":"why-you-need-to-lock-in-on-your-marketing-for-christmas-now","status":"publish","type":"post","link":"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now","title":{"rendered":"Why you need to lock in on your marketing for Christmas now"},"content":{"rendered":"

Christmas may feel far away, but if you want your festive marketing to deliver results, the time to plan is now, writes Loren Tomlinson.<\/strong><\/h4>\n

We\u2019ve all seen it.<\/p>\n

The minute the Father\u2019s Day clearance bins are rolled out, the Santa wrapping paper isn\u2019t far behind. And while most business owners roll their eyes and think \u201cnot this already\u201d, I\u2019m here to tell you something slightly controversial: They\u2019re not wrong\u2026 they\u2019re just early in the wrong way.<\/p>\n

Because while it\u2019s absolutely too soon to start promoting Christmas products or running festive-themed campaigns – it is exactly the right time to start preparing for the busiest (and most profitable) time of the year.<\/p>\n

The big mistake most businesses make<\/strong><\/h2>\n

Each year, we see the same pattern. Businesses wait until November to start thinking about holiday marketing. Then they rush to create content, launch campaigns, and \u201cturn the ads on\u201d, all while juggling end-of-year admin, order fulfilment, and (for many) burnout.<\/p>\n

The result?<\/p>\n

    \n
  • Increased ad costs<\/li>\n
  • Last-minute content that doesn\u2019t convert<\/li>\n
  • Missed revenue from people who would\u2019ve bought earlier, if they\u2019d been nurtured properly<\/li>\n<\/ul>\n

    Marketing under pressure rarely delivers what it could have with a little more runway.<\/p>\n

    What you should<\/em> be doing right now<\/strong><\/h2>\n

    Right now (in early spring) is the time to get strategic. Here\u2019s what that might look like:<\/p>\n

      \n
    • Test your audiences<\/strong>: Use September and October to see which audience segments respond best to your content and offers.<\/li>\n
    • Refine your messaging<\/strong>: What kind of copy and creative is resonating? What\u2019s getting clicks? What\u2019s leading to purchases or bookings?<\/li>\n
    • Warm up your leads<\/strong>: Think about what your audience needs to hear before<\/em> they\u2019re ready to buy. You want them primed, not surprised.<\/li>\n
    • Align your ecosystem<\/strong>: Are your socials, emails, and ads working together<\/em> to lead people somewhere? Or are they just existing side-by-side?<\/li>\n<\/ul>\n

      This is your chance to build data-backed confidence, so that when the real selling season arrives, you’re not guessing. You’re scaling what\u2019s already working.<\/p>\n

      Why starting now = long-term wins<\/strong><\/h2>\n

      Starting early doesn\u2019t just set you up for a successful December. It sets the tone for January and Q1, too.<\/p>\n

      You\u2019re not just selling a product or service, you\u2019re creating a memorable brand experience that carries over into the new year.<\/p>\n

      Think of it like this:<\/p>\n

        \n
      • A well-run Christmas campaign = end-of-year revenue.<\/li>\n
      • A strategic lead-up = new customers, warm audiences, and future sales.<\/li>\n<\/ul>\n

        It\u2019s not just about the here and now. It\u2019s about building marketing momentum that lasts.<\/p>\n

        What to do if you\u2019re already feeling behind<\/strong><\/h2>\n

        First: you\u2019re not. It\u2019s still early enough to get organised, but the window is closing. This is the time to:<\/p>\n

          \n
        • Sit down and map out your Q4 content, offers, and campaigns<\/li>\n
        • Lock in support if you need it – from freelancers, agencies, or marketing teams<\/li>\n
        • Start tracking what\u2019s working (and what isn\u2019t) now, while the stakes are low<\/li>\n<\/ul>\n

          In summary, don’t wait for November to take your marketing seriously. Start now, so your Christmas campaigns work harder, and your new year starts stronger.<\/p>\n","protected":false},"excerpt":{"rendered":"

          Christmas may feel far away, but if you want your festive marketing to deliver results, the time to plan is now, writes Loren Tomlinson.<\/p>\n","protected":false},"author":71,"featured_media":12925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[504,440,441],"tags":[519],"magazine":[],"class_list":["post-12924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-marketing","category-opinion","tag-lead"],"acf":[],"yoast_head":"\nWhy you need to lock in on your marketing for Christmas now | NZBusiness Magazine<\/title>\n<meta name=\"description\" content=\"Christmas may feel far away, but if you want your festive marketing to deliver results, the time to plan is now, writes Loren Tomlinson.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why you need to lock in on your marketing for Christmas now | NZBusiness Magazine\" \/>\n<meta property=\"og:description\" content=\"Christmas may feel far away, but if you want your festive marketing to deliver results, the time to plan is now, writes Loren Tomlinson.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now\" \/>\n<meta property=\"og:site_name\" content=\"NZBusiness Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NZBusiness\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-11T01:53:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nzbusiness.co.nz\/wp-content\/uploads\/2025\/09\/bigstock-Christmas-Big-Sale-Text-On-Pho-266901571.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Loren Tomlinson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nzbusinessmag\" \/>\n<meta name=\"twitter:site\" content=\"@nzbusinessmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Loren Tomlinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now#article\",\"isPartOf\":{\"@id\":\"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now\"},\"author\":{\"name\":\"Loren Tomlinson\",\"@id\":\"https:\/\/nzbusiness.co.nz\/#\/schema\/person\/c98d817ec6e7081f1f01668dec7b1043\"},\"headline\":\"Why you need to lock in on your marketing for Christmas now\",\"datePublished\":\"2025-09-11T01:53:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now\"},\"wordCount\":539,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nzbusiness.co.nz\/#organization\"},\"image\":{\"@id\":\"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nzbusiness.co.nz\/wp-content\/uploads\/2025\/09\/bigstock-Christmas-Big-Sale-Text-On-Pho-266901571.jpg\",\"keywords\":[\"Lead\"],\"articleSection\":[\"Digital Marketing\",\"Marketing\",\"Opinion\"],\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now\",\"url\":\"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now\",\"name\":\"Why you need to lock in on your marketing for Christmas now | NZBusiness Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/nzbusiness.co.nz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nzbusiness.co.nz\/wp-content\/uploads\/2025\/09\/bigstock-Christmas-Big-Sale-Text-On-Pho-266901571.jpg\",\"datePublished\":\"2025-09-11T01:53:34+00:00\",\"description\":\"Christmas may feel far away, but if you want your festive marketing to deliver results, the time to plan is now, writes Loren Tomlinson.\",\"breadcrumb\":{\"@id\":\"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now#breadcrumb\"},\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now#primaryimage\",\"url\":\"https:\/\/nzbusiness.co.nz\/wp-content\/uploads\/2025\/09\/bigstock-Christmas-Big-Sale-Text-On-Pho-266901571.jpg\",\"contentUrl\":\"https:\/\/nzbusiness.co.nz\/wp-content\/uploads\/2025\/09\/bigstock-Christmas-Big-Sale-Text-On-Pho-266901571.jpg\",\"width\":900,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nzbusiness.co.nz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Opinion\",\"item\":\"https:\/\/nzbusiness.co.nz\/opinion\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Why you need to lock in on your marketing for Christmas now\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nzbusiness.co.nz\/#website\",\"url\":\"https:\/\/nzbusiness.co.nz\/\",\"name\":\"NZ Business\",\"description\":\"Business News, advice, opinion, resources & more.\",\"publisher\":{\"@id\":\"https:\/\/nzbusiness.co.nz\/#organization\"},\"alternateName\":\"NZ Business Magazine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nzbusiness.co.nz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NZ\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/nzbusiness.co.nz\/#organization\",\"name\":\"NZ Business\",\"url\":\"https:\/\/nzbusiness.co.nz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/nzbusiness.co.nz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/nzbusiness.wpenginepowered.com\/wp-content\/uploads\/2021\/11\/NZ-Business-Online-News-Magazine.png\",\"contentUrl\":\"https:\/\/nzbusiness.wpenginepowered.com\/wp-content\/uploads\/2021\/11\/NZ-Business-Online-News-Magazine.png\",\"width\":500,\"height\":120,\"caption\":\"NZ Business\"},\"image\":{\"@id\":\"https:\/\/nzbusiness.co.nz\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/NZBusiness\/\",\"https:\/\/x.com\/nzbusinessmag\",\"https:\/\/www.linkedin.com\/company\/nzbusiness-magazine\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/nzbusiness.co.nz\/#\/schema\/person\/c98d817ec6e7081f1f01668dec7b1043\",\"name\":\"Loren Tomlinson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/nzbusiness.co.nz\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/54547e1e82b940fa96b5df48464b5b9a35fd9dbbd32fd02cfbc881e816c497c1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/54547e1e82b940fa96b5df48464b5b9a35fd9dbbd32fd02cfbc881e816c497c1?s=96&d=mm&r=g\",\"caption\":\"Loren Tomlinson\"},\"description\":\"Loren is Founder and Lead Digital Marketing Strategist at The Social Collective. She's also host of the podcast Coffees and Content.\",\"url\":\"https:\/\/nzbusiness.co.nz\/author\/loren\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why you need to lock in on your marketing for Christmas now | NZBusiness Magazine","description":"Christmas may feel far away, but if you want your festive marketing to deliver results, the time to plan is now, writes Loren Tomlinson.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now","og_locale":"en_US","og_type":"article","og_title":"Why you need to lock in on your marketing for Christmas now | NZBusiness Magazine","og_description":"Christmas may feel far away, but if you want your festive marketing to deliver results, the time to plan is now, writes Loren Tomlinson.","og_url":"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now","og_site_name":"NZBusiness Magazine","article_publisher":"https:\/\/www.facebook.com\/NZBusiness\/","article_published_time":"2025-09-11T01:53:34+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/nzbusiness.co.nz\/wp-content\/uploads\/2025\/09\/bigstock-Christmas-Big-Sale-Text-On-Pho-266901571.jpg","type":"image\/jpeg"}],"author":"Loren Tomlinson","twitter_card":"summary_large_image","twitter_creator":"@nzbusinessmag","twitter_site":"@nzbusinessmag","twitter_misc":{"Written by":"Loren Tomlinson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now#article","isPartOf":{"@id":"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now"},"author":{"name":"Loren Tomlinson","@id":"https:\/\/nzbusiness.co.nz\/#\/schema\/person\/c98d817ec6e7081f1f01668dec7b1043"},"headline":"Why you need to lock in on your marketing for Christmas now","datePublished":"2025-09-11T01:53:34+00:00","mainEntityOfPage":{"@id":"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now"},"wordCount":539,"commentCount":0,"publisher":{"@id":"https:\/\/nzbusiness.co.nz\/#organization"},"image":{"@id":"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now#primaryimage"},"thumbnailUrl":"https:\/\/nzbusiness.co.nz\/wp-content\/uploads\/2025\/09\/bigstock-Christmas-Big-Sale-Text-On-Pho-266901571.jpg","keywords":["Lead"],"articleSection":["Digital Marketing","Marketing","Opinion"],"inLanguage":"en-NZ","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now#respond"]}]},{"@type":"WebPage","@id":"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now","url":"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now","name":"Why you need to lock in on your marketing for Christmas now | NZBusiness Magazine","isPartOf":{"@id":"https:\/\/nzbusiness.co.nz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now#primaryimage"},"image":{"@id":"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now#primaryimage"},"thumbnailUrl":"https:\/\/nzbusiness.co.nz\/wp-content\/uploads\/2025\/09\/bigstock-Christmas-Big-Sale-Text-On-Pho-266901571.jpg","datePublished":"2025-09-11T01:53:34+00:00","description":"Christmas may feel far away, but if you want your festive marketing to deliver results, the time to plan is now, writes Loren Tomlinson.","breadcrumb":{"@id":"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now#breadcrumb"},"inLanguage":"en-NZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now"]}]},{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now#primaryimage","url":"https:\/\/nzbusiness.co.nz\/wp-content\/uploads\/2025\/09\/bigstock-Christmas-Big-Sale-Text-On-Pho-266901571.jpg","contentUrl":"https:\/\/nzbusiness.co.nz\/wp-content\/uploads\/2025\/09\/bigstock-Christmas-Big-Sale-Text-On-Pho-266901571.jpg","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/nzbusiness.co.nz\/opinion\/why-you-need-to-lock-in-on-your-marketing-for-christmas-now#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nzbusiness.co.nz\/"},{"@type":"ListItem","position":2,"name":"Opinion","item":"https:\/\/nzbusiness.co.nz\/opinion"},{"@type":"ListItem","position":3,"name":"Why you need to lock in on your marketing for Christmas now"}]},{"@type":"WebSite","@id":"https:\/\/nzbusiness.co.nz\/#website","url":"https:\/\/nzbusiness.co.nz\/","name":"NZ Business","description":"Business News, advice, opinion, resources & more.","publisher":{"@id":"https:\/\/nzbusiness.co.nz\/#organization"},"alternateName":"NZ Business Magazine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nzbusiness.co.nz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NZ"},{"@type":"Organization","@id":"https:\/\/nzbusiness.co.nz\/#organization","name":"NZ Business","url":"https:\/\/nzbusiness.co.nz\/","logo":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/nzbusiness.co.nz\/#\/schema\/logo\/image\/","url":"https:\/\/nzbusiness.wpenginepowered.com\/wp-content\/uploads\/2021\/11\/NZ-Business-Online-News-Magazine.png","contentUrl":"https:\/\/nzbusiness.wpenginepowered.com\/wp-content\/uploads\/2021\/11\/NZ-Business-Online-News-Magazine.png","width":500,"height":120,"caption":"NZ Business"},"image":{"@id":"https:\/\/nzbusiness.co.nz\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/NZBusiness\/","https:\/\/x.com\/nzbusinessmag","https:\/\/www.linkedin.com\/company\/nzbusiness-magazine\/"]},{"@type":"Person","@id":"https:\/\/nzbusiness.co.nz\/#\/schema\/person\/c98d817ec6e7081f1f01668dec7b1043","name":"Loren Tomlinson","image":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/nzbusiness.co.nz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/54547e1e82b940fa96b5df48464b5b9a35fd9dbbd32fd02cfbc881e816c497c1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/54547e1e82b940fa96b5df48464b5b9a35fd9dbbd32fd02cfbc881e816c497c1?s=96&d=mm&r=g","caption":"Loren Tomlinson"},"description":"Loren is Founder and Lead Digital Marketing Strategist at The Social Collective. She's also host of the podcast Coffees and Content.","url":"https:\/\/nzbusiness.co.nz\/author\/loren"}]}},"_links":{"self":[{"href":"https:\/\/nzbusiness.co.nz\/wp-json\/wp\/v2\/posts\/12924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nzbusiness.co.nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nzbusiness.co.nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nzbusiness.co.nz\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/nzbusiness.co.nz\/wp-json\/wp\/v2\/comments?post=12924"}],"version-history":[{"count":0,"href":"https:\/\/nzbusiness.co.nz\/wp-json\/wp\/v2\/posts\/12924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nzbusiness.co.nz\/wp-json\/wp\/v2\/media\/12925"}],"wp:attachment":[{"href":"https:\/\/nzbusiness.co.nz\/wp-json\/wp\/v2\/media?parent=12924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nzbusiness.co.nz\/wp-json\/wp\/v2\/categories?post=12924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nzbusiness.co.nz\/wp-json\/wp\/v2\/tags?post=12924"},{"taxonomy":"magazine","embeddable":true,"href":"https:\/\/nzbusiness.co.nz\/wp-json\/wp\/v2\/magazine?post=12924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}