{"id":12963,"date":"2025-09-18T10:14:49","date_gmt":"2025-09-17T22:14:49","guid":{"rendered":"https:\/\/nzbusiness.co.nz\/?p=12963"},"modified":"2025-09-18T10:16:18","modified_gmt":"2025-09-17T22:16:18","slug":"funding-your-next-development-project","status":"publish","type":"post","link":"https:\/\/nzbusiness.co.nz\/sponsored-content\/funding-your-next-development-project","title":{"rendered":"Funding your next development project"},"content":{"rendered":"

With traditional banks more risk-averse, lenders like ASAP Finance are reshaping how property developers fund and deliver successful projects.<\/strong><\/h4>\n

The property development market has undoubtedly become more complex in recent years. Higher interest rates, shifting buyer behaviour, and a sharp slowdown in new-build sales have made it tougher to get projects off the ground and across the line. CoreLogic estimates sales of new builds are down about 45 percent from the 2021 peak \u2013 a bigger drop than the overall housing market \u2013 and that\u2019s seen developers thinking outside the box to keep stock moving, from mortgage holidays to cashback offers.<\/p>\n

But within these headwinds lie opportunities. With more existing homes on the market, developers must differentiate their projects by focusing on quality, design and location \u2013\u00a0 <\/span>and for buyers, new builds remain attractive thanks to regulatory exemptions and modern, efficient layouts. Add to this the fact that interest rates are beginning to ease, and the sector is already seeing early signs of renewed activity.<\/p>\n

For developers, the real challenge, and opportunity, is in securing the right funding partner to help them move quickly and confidently in this evolving market. Traditional banks have become more risk-averse, leaving many projects stalled. That\u2019s where specialist non-bank lenders such as ASAP Finance are stepping in, offering the speed, flexibility and hands-on expertise to keep developments moving.<\/p>\n

Ben Friedlander, Senior Lending Manager at ASAP Finance<\/strong><\/a>, says that understanding current market shifts is key to unlocking finance and making those funds work for you.<\/p>\n

\u201cFour years ago, the first question was simply whether funding was available. Today, developers want certainty, a long-term vision for how the finance will support the project, and a strategy that keeps them competitive in a tougher market.\u201d says Ben.<\/p>\n

This transformation reflects a broader evolution in the property sector, where the old rules of engagement have been rewritten. Where once developers could maximise density and rely on a quick sale, today\u2019s market demands a sharper, more strategic approach.<\/p>\n

\u201cIt used to be about how many units you could fit on one site. Developers were more interested in the biggest profit. But that approach doesn\u2019t work today. You might have a project that shows a 20 percent margin on paper, but if you can\u2019t sell the product, you will never realise the profits.\u201d<\/p>\n

Ben says that the shift is more than a market correction, it is a mindset revolution. Developers must now consider consumer preferences, location nuances, and market saturation.<\/p>\n

\u201cThe market tells the story. Two-bedroom units were overbuilt, creating excess supply that the market couldn\u2019t absorb. Developers shifted to three-bedroom homes, but even that segment is now competitive.\u00a0<\/span><\/p>\n

\u201cIt\u2019s about being first to market or first to spot a gap,\u201d Ben says. \u201cIf you don\u2019t move fast, you\u2019ll get left behind.\u201d<\/p>\n

This is where he says ASAP Finance has found its edge. In contrast to traditional banks with rigid approval processes, ASAP Finance offers speed and flexibility.<\/p>\n

\u201cWe don\u2019t have the red tape that banks have. We are privately funded, so with that comes the ability to create our own rules. No pre-sales, no quantity surveyor reports, no bank valuations. It\u2019s about speeding up key parts of the development lifecycle.\u201d<\/p>\n

While a bank-funded developer might manage one project per year, non-bank property finance can enable multiple projects in the same period.\u00a0<\/span><\/p>\n

\u201cYes, the cost of funds is higher, but the return on time and capital is often far greater,\u201d he explains.<\/p>\n

ASAP Finance\u2019s unique value proposition comes from its hands-on model. Every lending manager has real world development experience .<\/p>\n

\u201cWe understand the journey because we\u2019re walking the same path.\u201d<\/p>\n

Ben says that ASAP Finance clients typically fall into two camps: Those who can\u2019t meet traditional bank conditions and require an out of the box funding solution, or those who can met bank funding criteria, but choose ASAP Finance anyway, opting for its speed and simplicity.<\/p>\n

Clients also benefit from ASAP\u2019s extensive industry network. \u201cWe\u2019ve helped connect first-time developers with reliable builders, surveyors, and project managers. Sometimes, the right referral can completely change the shape and cost of a project.\u201d<\/p>\n

This, he says can translate into real savings. \u201cI recall a recent Auckland project where a developer was quoted circa $5 million in construction costs.<\/p>\n

\u201cWe reviewed the numbers and quickly identified that the project was mispriced. We were able to quickly connect them with one of our builders who brought the build cost\u00a0 <\/span>down to just above $4 million. For us, it\u2019s about identifying risks early and connecting clients with the right people at the right time.\u201d<\/p>\n

ASAP Finance managers stay involved from start to finish, handling business development, analysis, documentation, and construction oversight. Unlike many lenders, they provide continuity across the full project lifecycle.<\/p>\n

\"\"<\/a>
Some of the ASAP Finance team at the company’s 20 year event.<\/figcaption><\/figure>\n

Even for first-time developers, Ben says a strong application can open doors if it\u2019s backed by clear thinking and a capable team.\u00a0<\/span><\/p>\n

\u201cYou might be able to outsource project management but you can\u2019t outsource knowing your product.\u201d<\/p>\n

ASAP Finance evaluates applications using a flexible version of the traditional Five C\u2019s of Credit: Character, capacity, capital, collateral, and conditions.<\/p>\n

\u201cWe don\u2019t need QS reports or pre-sales. If the deal makes sense, we\u2019ll fund it.\u201d<\/p>\n

They also offer capitalised interest and milestone-based drawdowns, practical tools that help developers manage cash flow during construction.<\/p>\n

\u00a0<\/span>\u201cDevelopers usually have all their capital tied up in the project,\u201d he says.\u00a0<\/span><\/p>\n

\u201cOur job is to keep things moving. That means getting builders paid on time and avoiding unnecessary delays.\u201d<\/p>\n

Despite industry-wide challenges, ASAP Finance has maintained a steady flow of projects.<\/p>\n

\u201cWe acknowledge there\u2019s been a slowdown, but in our space, the pipeline has remained strong. We haven\u2019t seen the same pullback others have.\u201d<\/p>\n

That resilience he says comes from a client base that\u2019s adapted to the new market. \u201cThere are two types of developers now \u2013 those who\u2019ve figured out how to operate in this environment, and those who are overleveraged and working through problem projects from 2021\/2022. Almost all our clients fall into the first group.\u201d<\/p>\n

ASAP Finance funds projects nationally, with facilities ranging from $500,000 to $50 million, including options for everything from land bank loans to traditional property development loan<\/strong><\/a>. The company\u2019s focus is on the main urban centres, including Auckland, Hamilton, Wellington,<\/p>\n

Christchurch and Queenstown, where demand and activity are strong.<\/p>\n

\"\"<\/a>
Ben Friedlander.<\/figcaption><\/figure>\n

Since its inception in 2004, ASAP Finance has approved more than 2,800 loans, providing over $4.4 billion in facility limits and funding developments worth more than $6.3 billion. These have supported the delivery of 7,400 homes and 1,760 residential sections across the country.<\/p>\n

\u201cThere\u2019s a promising window to launch a project\u201d, Ben says. \u201cLand remains hard to find but competition has eased, funding is widely available with lenders competing for deals, materials and labor are more accessible, and construction costs have pulled back noticeably.\u201d<\/p>\n

With interest rates beginning to ease and affordability improving, the outlook is more optimistic than headlines might suggest.<\/p>\n

\u00a0<\/span>\u201cYou don\u2019t need massive capital gains to generate profits. In a consistent market with flat pricing, developers can still achieve 20 percent returns. All you really need is for sales to keep ticking over. It\u2019s stagnant markets where nothing moves that cause real problems.\u201d<\/p>\n

Many of ASAP Finance\u2019s long-term clients are proving this in real time. \u201cWe\u2019ve had clients go from doing four houses per year, to 12, to 20, and some going on to deliver as many as 100 houses per year. And as they\u2019ve scaled their business, we\u2019ve scaled with them.\u201d<\/p>\n

\n

5 tips on how to get your project funded faster:<\/strong><\/h2>\n

Ben shares advice for new and existing developers wanting to unlock finance for a project quick smart:<\/p>\n

1. Master your numbers<\/strong>
\nPrepare realistic budgets, valuations and timelines supported by solid data. Know your costs inside out, from utility connections to material expenses, and ensure your sales projections align with current market conditions.<\/p>\n

2. Build the right team<\/strong>
\nAs with any business, success depends on working with the right people. At ASAP, we often connect developers with trusted partners to ensure that the right expertise is in place from day one.<\/p>\n

3. Communicate proactively<\/strong>
\nMaintain open and honest dialogue with your lender, especially when challenges arise. Prompt communication enables faster solutions and keeps the project moving forward.<\/p>\n

4. Present compelling evidence<\/strong>
\nBack your proposals with robust evidence and a strong sales or leasing narrative. Show lenders not just what you are building, but why buyers will want it.<\/p>\n

5. Choose the right partner<\/strong>
\nWork with funding partners who understand development and can tailor structures to suit. Non-bank lenders often offer the flexibility and speed traditional banks simply cannot match.<\/p><\/blockquote>\n

\n

ASAP Finance<\/i> is a specialist non-bank lender providing residential, commercial and development finance across New Zealand. They work with developers, investors and homebuilders who need fast, flexible funding when traditional banks can\u2019t deliver.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

With traditional banks more risk-averse, lenders like ASAP Finance are reshaping how property developers fund and deliver successful projects.<\/p>\n","protected":false},"author":43,"featured_media":12966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[436,469],"tags":[538],"magazine":[],"class_list":["post-12963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","category-sponsored-content","tag-sponsored"],"acf":[],"yoast_head":"\nFunding your next development project | NZBusiness Magazine<\/title>\n<meta name=\"description\" content=\"With traditional banks more risk-averse, lenders like ASAP Finance are reshaping how property developers fund and deliver successful projects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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