{"id":12985,"date":"2025-10-01T08:18:20","date_gmt":"2025-09-30T19:18:20","guid":{"rendered":"https:\/\/nzbusiness.co.nz\/?p=12985"},"modified":"2025-10-01T10:25:45","modified_gmt":"2025-09-30T21:25:45","slug":"turning-data-into-answers-for-every-business","status":"publish","type":"post","link":"https:\/\/nzbusiness.co.nz\/technology\/ai\/turning-data-into-answers-for-every-business","title":{"rendered":"Turning data into answers for every business"},"content":{"rendered":"

From custom software to AI-powered insights, SyncHub founder Ben Liebert has built a platform that breaks down data silos for SMEs \u2013 making business intelligence faster, easier, and more accessible than ever.<\/strong><\/h4>\n

When Ben Liebert talks about his entrepreneurial journey, you get the sense of someone who has spent decades building the foundations for the company he leads today. The CEO of SyncHub, a New Zealand\u2013founded data-extraction and analytics platform, began his career in software more than 20 years ago with his first company, Blackball Software.<\/p>\n

\u201cBlackball was all about building bespoke systems for clients,\u201d says Ben. \u201cOver time, we moved from desktop to mobile, then into the web and cloud era. Increasingly, we found ourselves working on complex, data-heavy integrations. We\u2019d build a SaaS platform for a client, and then they\u2019d need to connect it with Xero, HubSpot, Pipedrive or another system. That\u2019s when the penny dropped.\u201d<\/p>\n

By 2019, he was fielding a stream of requests from clients who wanted their business data to flow easily into tools like Power BI or Excel, but the cost of bespoke integration was a barrier. \u201cWe\u2019d quote $30,000 for an integration, and nobody wanted to make that kind of commitment,\u201d he says.\u00a0<\/span><\/p>\n

\u201cWe already had the cloud connectors and the know-how, so I took a week off work and built the first version of SyncHub. Within days, we had paying customers and, for the first time, monthly recurring revenue. That first $300 we earned was the sweetest $300 I\u2019d ever made.\u201d<\/p>\n

From developer to data entrepreneur<\/strong><\/h2>\n

For several years, Ben ran Blackball and SyncHub side-by-side. But eventually, the pull of SyncHub became impossible to ignore. \u201cFinancially, it was a no-brainer. Custom software development was becoming increasingly squeezed by the rise of AI tools, and at the same time SyncHub was growing fast. The hard part was personal. I\u2019d built long-term relationships with clients at Blackball, and stepping away felt like breaking up with old friends.\u201d<\/p>\n

By early 2023, he had transitioned fully to SyncHub, handing long-standing clients to trusted developers. \u201cAfter 20 years of building systems for other people, I wanted to give my own product the best shot I could.\u201d<\/p>\n

At its heart, SyncHub solves a problem faced by almost every SME: Siloed data.\u00a0<\/span><\/p>\n

Businesses run on a stack of specialist cloud services; Xero for accounting, HubSpot for CRM, Pipedrive for sales, BigCommerce for e-commerce. Each platform works well on its own, but the data doesn\u2019t talk to each other.<\/p>\n

\u201cSyncHub runs in the background and pulls that data into a clean relational database. From there, you can build reports, query across platforms, and see your business in one place. It keeps everything up-to-date automatically, so the insights you\u2019re working with are always current.\u201d<\/p>\n

Originally designed for BI analysts and SQL experts, SyncHub is now embracing a much wider audience thanks to AI.<\/p>\n

\"\"<\/a>
Ben Liebert.<\/figcaption><\/figure>\n

Democratising information with AI<\/strong><\/h2>\n

\u201cBack in 2019 we democratised data, making it accessible to more people. But you still needed technical skills to make sense of it. Now, with AI, we\u2019re democratising information itself. Anyone can turn that data into answers.\u201d<\/p>\n

The company has spent years annotating data models across dozens of cloud services. This means their AI doesn\u2019t just see raw data, it understands the context. \u201cIf you ask, \u2018Was Larry on time for work last week?\u2019, the AI knows where to look: the employee database, the scheduling system, the site table. In 10 seconds you have an answer that used to take 10 minutes and a specialist data analyst \u2013 something that most SMEs can\u2019t afford.\u00a0 <\/span>Furthermore, because SyncHub pre-stages your data in a relational database, we\u2019re able to report across your entire business history without the throttling or download limitations imposed by alternative MCP or API-based approaches.\u201d<\/p>\n

For SMEs, this changes the game. Business owners can now ask quick, one-off questions: \u201cHow many customers who bought product X also bought product Y?\u201d, and get answers instantly. Or they can set up the AI to act like a virtual operations executive, scanning their systems nightly for anomalies, churn rates, or missed invoices, and sending a summary report at a specific time.<\/p>\n

\u201cThe potential is massive,\u201d says Ben. \u201cIt\u2019s like having a colleague who never sleeps, always asking questions you might never have thought of yourself.\u201d<\/p>\n

Ben acknowledges that many SME owners find AI intimidating. His advice is simple: treat AI as a partner, not an oracle. \u201cIt\u2019s not an all-knowing entity. You wouldn\u2019t hire a new staff member, sit them at a desk, and leave them unsupervised. You\u2019d onboard them, explain your business, and check their work. That\u2019s exactly how you should approach AI.\u201d<\/p>\n

For SMEs just beginning to experiment, he encourages hands-on exploration.\u00a0<\/span><\/p>\n

\u201cEverybody should be playing with AI. The real value comes from adding context, your data, your goals, your processes. That\u2019s when it becomes truly powerful.\u201d<\/p>\n

Like many working at the frontier of AI, Ben is realistic about both the opportunities and risks.\u00a0 <\/span>\u201cAnyone can slap an LLM on their product now. The real innovation is in the tooling and context you wrap around it. That\u2019s where SyncHub is focused, making AI not just powerful, but practical for business owners.\u201d\u00a0<\/span><\/p>\n

\n

Connecting your business takes just two minutes \u2013 grab a free trial at <\/i>www.synchub.<\/i>io<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

From custom software to AI-powered insights, SyncHub founder Ben Liebert has built a platform that breaks down data silos for SMEs \u2013 making business intelligence faster, easier, and more accessible than ever.<\/p>\n","protected":false},"author":15,"featured_media":13014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[501,469,445],"tags":[519],"magazine":[],"class_list":["post-12985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-sponsored-content","category-technology","tag-lead"],"acf":[],"yoast_head":"\nTurning data into answers for every business | NZBusiness Magazine<\/title>\n<meta name=\"description\" content=\"Turning data into answers for every business. 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